What Is Brand EMI? How It Works on Mobiles, Laptops, and Electronics
Introduction: On this digital era easy finance and digital payments, Brand EMI has become a very popular way to get a new thing—especially when it comes to purchasing big-ticket items like smartphones, laptops, or LED TVs. But what exactly is Brand EMI, and is it really as convenient as it sounds?
In this article, we’ll simplifying for you in simple terms—what Brand EMI means, how it works, which brands offer it, and how Indian buyers can use it smartly without burning their monthly budget.
What is Brand EMI?
Brand EMI represents a financing solution established through collaboration between product brands (such as Samsung, LG, Apple, etc.) and financial institutions (including Bajaj Finserv, HDFC Bank, or ZestMoney). This option enables you to transform the total cost of a product into No Cost EMIs, eliminating the need to pay the entire amount in advance.
Smart Tip: Understand Brand EMI
In simple terms: You buy a mobile worth ₹30,000 and instead of paying the entire amount at once, you pay ₹2,500 every month for 12 months — without paying extra interest (if eligible for no-cost EMI).
How Does Brand EMI Work?
Here’s how the Brand EMI system typically works:
Step-by-Step Process:
- Choose a Product: Visit a store or ecommerce site (like Croma, Flipkart, Amazon) and pick a product that supports Brand EMI.
- Select a Finance Partner: At checkout, choose your preferred EMI provider—like Bajaj Finserv, HDFC Bank, or ZestMoney.
- Provide KYC & PAN Details: Most lenders require basic documents like Aadhaar, PAN, and income proof.
- Approval & Down Payment: Some products may need zero down payment, while others may ask for a small upfront amount.
- Monthly EMI Deduction: EMIs get auto-debited from your bank account or card as per your chosen plan.
| Product Category | Examples | Typical EMI Range |
|---|---|---|
| Smartphones | Samsung Galaxy, iPhone, Redmi | ₹1,000 – ₹3,500 |
| Laptops | Dell, HP, Apple MacBook | ₹2,000 – ₹5,000 |
| LED TVs | LG, Sony, OnePlus | ₹1,500 – ₹4,000 |
| ACs & Refrigerators | Voltas, Whirlpool, Samsung | ₹2,000 – ₹6,000 |
| Washing Machines | Bosch, IFB, LG | ₹1,000 – ₹3,500 |
Major Finance Partners Offering Brand EMI in India
- Bajaj Finserv EMI Network Card
- HDFC Bank Smart EMI
- ICICI Bank EMI on Debit/Credit Card
- ZestMoney
- KreditBee
- Home Credit
- PayTm EDC Machine
Benefits of Using Brand EMI
-
No Cost EMI Options
Save on interest charges if eligible. -
Flexible Tenure
Usually ranges from 3 to 24 months. - Low or Zero Down Payment
- Instant Approval & Minimal Paperwork
-
Budget-Friendly Purchases
Buy now, pay later—perfect for salaried professionals.
Things to Keep in Mind
-
Hidden Charges
Some offers may include processing fees or bundled insurance. -
Eligibility Criteria
Not everyone qualifies for No Cost EMI. Credit score and income matter. -
Missed EMI = Penalty
Late EMIs can affect your credit score and attract penalties. -
Limited to Partnered Products
Only specific models may qualify.
Key Features of Brand EMI
Make smart purchases with these helpful benefits
No Cost EMI Options
Save on interest charges with eligible plans.
Flexible Tenure
Choose from 3 to 24 months repayment options.
Low/Zero Down Payment
Start your EMI with minimal upfront payment.
Instant Approval
Quick processing with minimal documentation.
Budget-Friendly
Buy now, pay later—ideal for salaried individuals.
Indian Example: Brand EMI in Action
Rohit, a salaried IT professional in Bengaluru, wanted to buy a MacBook Air worth ₹89,900 for work. Instead of paying the full amount, he opted for a 12-month Brand EMI via HDFC Bank credit card, with No Cost EMI.
